Tips You Should Know Before Starting Your Private Label Cosmetics

It is undeniable that private label cosmetics have become the target of small and medium-sized sellers in the U.S. The survey shows that American retail customers have a very high tolerance for brands, and they are more willing to pursue those truly high-quality beauty products than branded ones.

The key to creating brand premium lies in promotion and channels.

1. Advantages of private label cosmetics to consumers: low cost meeting consumer expectations.

The routine circulation of daily brand products is inseparable from "4P Rules": Product, Price, Promotion and Place.

The opposite of Private Label Cosmetics is factory label cosmetics. Obviously, factories and brands will invest more energy in brand promotion, popularity building, and product research and development. This is exactly the difference between private label cosmetics and factory label products. For small wholesale sellers, private label cosmetics have won the possibility of obtaining the maximum benefit with the minimum investment. In other words, small wholesale sellers can gain higher profit margins by paying less costs.

Of course, private label cosmetics also won the favor of retail customers. Because of the cost, private label cosmetics manufacturers will apply higher quality raw materials to cosmetics. After all, a Private label cosmetic does not have a brand, which is known as the White Label Cosmetics. If a manufacturer wants to succeed in the sales of white label cosmetics, he or she can't use the brand story, brand history, or brand taste as the selling point. On the contrary, they will spend a lot of time on brand quality and actual use experience. Small wholesale sellers can own your name brand cosmetics by providing their own logo or brand.

2. How to start your private label cosmetics?

Firstly, establishing your budget. As a small and medium-sized wholesale seller, budget is always their priority. Many private label cosmetics manufacturers provide low MOQ or even no minimum MOQ services. Such manufacturers are very suitable for small and start-up sellers with limited budgets. In general, you can own your name brand cosmetics line within $1500. Of course, private label cosmetics manufacturers provide a lot of customization services. Even if you don't have a dedicated design team or formula team, they are also willing to provide logo design and printing consulting.

Second, finding and contacting qualified private label cosmetics manufacturers. Although white label cosmetics does not have the same brand premium as well-known makeup, small and medium-sized wholesale sellers should pay attention to the production qualification and certification of private label cosmetics manufacturers. At the same time, the lower purchase price doesn't means the better.

The essence of private label cosmetics is to create your own brand of pestis. Cheap products will not be helpful of the spreading and developing of brands. Small and medium-sized wholesale sellers not only choose private label cosmetics manufacturers from the U.S., but from other regions or countries.

Aurora Cosmetics are a private label cosmetics manufactures in China. However, its production equipment is produced and imported from Italy, and its raw materials are all imported goods. In a word, Aurora Cosmetics ensures high quality with relatively price-friendly and cheap.

Last but least, negotiating and purchasing samples with your favorite private label cosmetics manufacturers. Samples also need to pay a small amount of cost, but many private label companies will refund the sample fees after small and medium-sized wholesale sellers finally place orders in large quantities. If the sample quality and price meet your budget and satisfaction, it's better to determine the printing method of label and logo and sign a contract. After waiting for transportation and receipt, you can sell your name brand cosmetics.