Aurora Global Brands

Do you import, manufacture or use cosmetic products professionally or sell cosmetic products? Then it is important that you know the requirements and rules that apply to these. What is a cosmetic product? Cosmetic product means a product that is used on the body or in the mouth. The person who uses the product wants to be clean, smell good or change their appearance. Many cosmetic products can be harmful if used incorrectly or contain harmful substances. Who is Responsible? The person who manufactures and imports the product is, among other things, responsible for the product not containing prohibited substances and being labeled correctly. In addition, a notification must be made to the Medical Products Agency, which registers the product. The Medical Products Agency does not approve or control the products before they may be placed on the market. For businesses such as cosmetic exporters that sell cosmetic products or use them in a professional business, you are required t...

Private label cosmetics are sold under the brand name of a retailer and may be created by the retailer for exclusive marketing purposes. Various products, including cosmetics, are widely sold through private labels. Positioning optimization While refrigerated food products are much more common as private label products, cosmetics account for 5% of that market. One of the key factors that make these products stand out is pricing. Private label prices are on average 31% lower than the national brand equivalent (NB). For cosmetics, the average price difference can be up to 46%, compared to 16% for refrigerated foods. While some retailers mark their brands as premium, most enjoy discounts. Premium products are not always needed when low quality products are sufficient for the existing market. The main reason for retailers launching a private label trademark is to segment the market and strengthen the retailer's market position with suppliers and manufacturers of competing product...

In the morning, half past six: the teeth are brushed, the eyeliner is reasonably good and time is slowly running out. Now quickly put some color on your lips and off you go. But wait - which product should you use? Lipstick or lip gloss? One sticks, the other runs? Au contraire! We show you the best way to get color on your lips. LIP GLOSS - THE LITTLE SISTER OF LIPSTICK? Granted, a while ago lip gloss was really uncomfortable. It stuck, was not very durable and caused problems when it was applied because it was simply tough. But in the meantime the manufacturers have reached into their boxes of tricks and performed magic. Because the new lip gloss products have been significantly improved in all of these points! The (semitransparent) color is now very light on the lips, application has been simplified with an applicator and many glosses even last up to eight hours thanks to the polymers used! So has the little sister of lipstick become a real alternative? BENEFITS OF LIP GLOSS...

Few know that lip gloss was developed in the 30s of the last century specifically for the makeup of actresses of the era of black and white cinema. The glossy coating, which gives volume to the lips of the film stars, quickly fell in love with their fans. Since then, lip gloss has occupied a special niche in the arsenal of the beauty industry, delighting its fans with new variations and useful properties. Lip gloss has a number of specific features, including: Ø   predominantly liquid or gel consistency; Ø   less brightness compared to lipstick, which is dictated by the characteristic formula; Ø   In addition to decorative functions, some lip glosses have moisturizing, nourishing and smoothing properties; Ø   special application technique: using a brush or applicator; Ø   Informal status: lip gloss is appropriate in the makeup of a teenage girl and for natural makeup. Glosses originally had a slightly tacky finish, but now there are comfortable, no...

Phenomenal makeup for any occasion is easy to achieve, provided that you use good quality cosmetics and match them to the occasion and your mood. One of the most interesting shadows that can be used, especially on special occasions, are magnetic eye shadows , which are easy to apply and make the makeup look phenomenal. Their characteristic feature is non-flaking, which allows easy application of shadows and long-lasting makeup for any occasion. The shimmering nature of the eyeshadows makes it relatively easy to obtain fashionable and spectacular makeup. What are magnetic eye shadows? High pigment magnetic eyeshadow pans consists of highly pigmented particles, which thanks to their properties do not flake off and return to the shape defined by the jar. They stay in place on the eyelid, reflecting the light, which gives the effect of shine and shine. Their great advantage is that they are easy to apply, because you only need a brush to put the shadow on the eyelid. How to make m...