Benefits of Private Label Makeup Products in Modern Trade

 


Today, the development of private brands allow us to bring any product categories to the market, from household appliances and electronics to cosmetics, beverages, and food.

Private labels allow you to promote the brand of the chain without investing in the development and production of goods. Today it is a fairly common model in the cosmetic business. The indicator is significantly lower in many regions. Meanwhile, there is room for growth in the local market, and the advantages of private labels makeup products are obvious.

Here are some of them:

  •  Increasing customer loyalty to the brand of the selling company;
  •  Increase the marginality of sales of cosmetic selected for the development of the private label direction;
  • Optimization of the logistics of the supply of cosmetic, including taking into account the forecast of demand, seasonality, etc;
  • Improve inventory management;
  • Effectively implement strategies of dumping, ousting competitors and expanding the product line of it's brand.

Private label as a trend

According to the survey, about 60% of cosmetics in China are sold under the private label model. Manufacturers of their own brands, as a rule, produce popular cosmetic items including foundation, eyeliner, primer, eyeshadows, and eyelashes with a more or less adequate price in comparison with their analogues, which ensures good sales.

However, it is not so easy to organize the development of your brands to get all the advantages of private labels.

The market is ripe for private labels

Private label potential is very high: a study showed that 75% of consumers are ready to buy products of this class due to its great benefits.

Private label manufacturers also get their hands on an effective instrument of competition in light of the full realization of the potential for network development geographically.

Aurora Global Brands- Your One-Stop Solution for Private Label Cosmetic

The Aurora Global Brands company is a fully private label contractual manufacturer from China and is always focused only on the customer. All companies are important to us and we work with all following the principles of a client-oriented approach, providing all the advantages that our company can offer.

We do not compete in the production and sales of cosmetics with our customers. We support our partners by offering them high-quality cosmetic products with a private logo and offer them the opportunity to exchange experience with us.

Location: United States

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